Saturday Jul 20, 2024

How Digital Marketing Companies in India Are Helping Businesses Stay Relevant Online

The advent of the internet has exposed novel vistas for conducting business. According to a survey, India could have around 500 million internet surfers by 2017. Business tips creates a remarkable opportunity for businesses to sell their services and products to an evergrowing population of internet surfers.

The internet has taken alongside it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures along with other marketing collateral, usually do not work on the internet.

Inbound or online marketing, is making money online or in the digital sphere. It requires into consideration things such as page rankings in search engine searches, advertising on se’s, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target exactly the audience a particular business wants to serve ads to.

The necessity to market products and services on the web has given rise to a fresh industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They usually employ a specialist team of domain experts browsing engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and social media optimization (SMO).

A recent survey noted that 34% of the firms surveyed had a digital marketing strategy and 16% companies said they use internet marketing on / off. A staggering 50% of the respondents said they do not have a precise strategy for internet marketing. These numbers claim that there are still businesses which have not been exposed to the awesome capabilities and powers of internet-based marketing.

It really is imperative for Indian businesses, specifically, in this age to understand the importance of having an integrated online marketing strategy if they desire to survive in a highly frenzied and competitive market. Minus the help of Digital Marketing Services, they fall short of creating a technique and face the dangers of seeing themselves become directionless. They’ll never know their online market share, their market share will undoubtedly be gained by existing and start-up competitors and they’ll never have a powerful online proposition.

A Digital Marketing Company in India can help businesses harness the power of a robust web-based marketing strategy. Using novel platforms just like the social media can be a game changer as more and more people are using them to activate with brands. It really is an excellent spot to gain followers, build relationships them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served in their mind to convert them into customers.

Online marketing is the present and the future. Businesses staying away achieve this at their very own risk. It’s worthwhile to climb to the digital bandwagon while the time is right.


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